It was the beginning of the school year, and one of the wealthier donors was taking a tour of the Yeshiva building in Los Angeles. As he walked out of the building, he noticed that across the road there was a massive billboard advertising quite inappropriate material. The man was taken aback. “This was a Yeshiva, and this is what the boys are going to see all the time?” He called the billboard company and asked them, “I would like to rent the billboard.” They said, “I’m sorry, sir, it’s been rented already for the next few months.” He said, “I’ll pay more than you’re getting.” They said, “Sir, we just can’t do that.” He pushed them, and finally they said, “Will you pay $1,000 a day?” He said, “Yeah.” They agreed upon that, and he transferred $90,000. They said, “Okay, sir, it’s yours for the next three months. What do you want to advertise?” He said, “Nothing. Keep it blank.” They said, “We can’t keep a billboard blank. You have to write something.” He said, “Okay. Write the words ‘in 90 days,’ ‘89 days,’ ‘88 days,’ and so on and so forth.” The billboard company was happy. He was happy, and everyone walked away.
A few days later, everyone around town was busy talking. “What’s the big announcement? What’s the countdown for?” There was this massive billboard that said “89, 88, 87,” and so on. People even approached this wealthy man when they found out he was the one renting the space. They said, “Sir, what’s the countdown? What’s the grand announcement?” To everyone, he would just say, “It’s a surprise.” In truth, he didn’t really have a plan, but he figured something would come. As it got closer to the end—70 days, 60 days, 50 days—he received a phone call. Coca-Cola called him up and said, “We know you have rights to this billboard. The news has just started covering that there’s going to be a grand announcement at the end of 40 days, 30 days. We would like to rent the billboard from you.” And Coca-Cola laughed. He just didn’t want the inappropriate material there. Coca-Cola said to him, “We’re going to give you $3 million for that last day, and we’re going to make the grand announcement. The surprise is going to be our advertisement.” Of course, he agreed, and everyone walked away happy.
When one takes that leap to protect his eyes and to protect other people’s eyes, millions of dollars are raining down upon him in heaven. Sometimes we even see it in this world. But even if not, just remember: You take a leap of greatness in Shamayim (heaven). There are millions raining down upon you.