We find in Parashat Kedoshim (19:17) the command "Hochi'ah Tochi'ah Et Amitecha" – to reprimand one's fellow who acts improperly, so that he will improve his behavior.

King Shlomo, in the Book of Mishleh (9:8), offers advice regarding the proper approach to the delicate topic of Tocheha – reprimanding and rebuking. He teaches, "Al Tochah Letz Pen Yisna'eka, Hochah Le'hacham Ve'ye'ehaveka" – "Do not reprimand the scoffer, lest he despise you; reprimand the wise, and he will love you."

The simple meaning of this verse is that King Shlomo is telling us whom to criticize and whom not to criticize. The "Letz," the "scoffer," should not be expected to accept criticism, and so it is best not to criticize him. Many people are simply not receptive to criticism, as they assume they are always correct, and have little interest in hearing what others have to say. Their instinctive reaction to criticism is something to the effect of, "Who are you to talk?" "What do you know?" "Don't tell me what to do." The wise person, by contrast, understands that he has something to learn from all people, even those who are not necessarily as smart as he is. With wisdom comes the humility to recognize that all people, even the brightest and most successful, make mistakes and have more to learn. And so the wise person is open to constructive criticism, and willing to accept rebuke. Therefore, Shlomo tells us not to bother reprimanding the "Letz," the arrogant cynic, but to offer criticism to the wise person who is open to being corrected and advised.

Rav Yaakov Kamenetsky (1891-1986) offered an additional explanation of this verse – suggesting that King Shlomo here teaches us not whom to reprimand, but how to reprimand. He is telling us that when we offer criticism, we should do so in a manner that makes the person feel like a wise person, and not like an evil "scoffer." Unfortunately, our instinct when giving criticism is to emphasize the severity of the misdeed, and how ashamed the person should feel for having committed such an act. This approach, while instinctive, is not only ineffective, but counterproductive. If we emphasize to the person the gravity of his wrongdoing, he is likely to either reject the criticism altogether, or simply despair. He will either not want to own up to the fact that he did something terrible, and thus dismiss the criticism, or he will acknowledge the severity of his bad behavior and decide that he's just bad and so there is no reason for him to try to improve. King Shlomo thus advises us, "Do not reprimand the scoffer" – do not criticize in a way that makes the person feel lowly. Instead, "…reprimand the wise" – make him feel important, wise and capable. The right way to criticize is by emphasizing to the individual his greatness, his vast potential, how much Hashem loves him and wants him to do the right thing, how much he is capable of achieving. If we criticize in a manner that makes the person feel "wise" and capable of greatness, then he will embrace the criticism, rather than reject it.

This perhaps sheds new light on the continuation of the verse here in Parashat Kedoshim. After commanding, "Hochi'ah Tochi'ah Et Amitecha," the Torah adds, "Ve'lo Tisa Alav Het." This is commonly understood to mean, "and do not bear sin on his account," that is to say, if we fail to criticize, then we are held partially accountable for the person's continued misconduct. Alternatively, however, this could be read to mean, "Do not elevate the sin." When we reprimand, we should not emphasize the severity of the act, which will cause the person to despair. Rather than "elevate" the sin, we should instead elevate the person. We should emphasize not how bad the person behaved, but rather how good he is capable of behaving, how great he can become.

This is a critical lesson relevant to education. When raising children or teaching students, the focus must be on building the child's self-esteem, making the child feel capable and helping him realize his potential. Rather than "elevate" the child's inevitable mistakes and failings, we must instead "elevate" his sense of self-worth, so he recognizes how great he can be and sets out to achieve that greatness.

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