Fairly often, people come over to me on the street and say, “Wow, Vayema'en, it’s incredible.” One of the things they love about Vayema'en, one of the things that really sets Vayema'en apart, is the fact that Vayema'en is every single day. Vayema'en doesn’t take off Sundays or Fridays. Vayema'en gives you a fresh video, an incredibly inspiring video from some of the greatest mashpi'im (spiritual mentors) and gedolim (great Torah sages) in the world, and they give it to you in a beautiful format, a three-minute clip, and it's every single morning. You wake up, and many people have told me it’s the first thing they do. They look at it, they’re inspired, they’re infused with a certain gevurah, an ability to be able to control themselves, and they’re ready to face the day.
But one guy says to me, “I mean, come on, every single day? Why is it necessary to do a video every single day?” And the answer, I told him, is quite simple. Let’s go back to the beginning, to the very first Vayema'en that ever happened. It’s the time when Eshet Potifar tries to seduce Yosef HaTzaddik, and she comes at Yosef every single day. The Midrashim (rabbinic teachings) elaborate on how far she went, and Yosef refused to bend an inch. The Pasuk (verse) says that she came yom yom every single day. Eshet Potifar never rested, and Yosef had to have his guard up every single day. So Vayema'en would not suffice to do it once a week, twice a week, or three times a week. Vayema'en of Yosef HaTzaddik had to be every single day. He always had to be on guard because Eshet Potifar was never resting.
The truth is that Eshet Potifar is still alive. Not in the form of Eshet Potifar, of course, but in the form of the Yetzer Hara (evil inclination). And the Yetzer Hara will not be dead. The Yetzer Hara will not rest. The Yetzer Hara will come at you every single day. And once they're able to sense that they can get you, they'll attack stronger. The Yetzer Hara will devise all sorts of plans to bring you down. And you, with incredible gevurah, are willing to face and tackle that challenge every day. Vayema'en is here to help. Yom yom. To mirror the defense of a Yosef HaTzaddik. To be able to say to the Yetzer Hara, “We refuse. And we will never, ever give in.”