Welcome to the 9th Beracha (blessing), the summertime and wintertime forms of the Beracha. That Beracha is defined as a Beracha for our Parnassah, our income. So, a couple of things to keep in mind. Number one, it says in the Seder Hayom that we ask for income right after asking for health. Basically, it's a process of priorities. First, we need to have our health before we can even turn and be busy with our income. Number one.
Number two, you look at all the Sefarim (books), and they tell you that when you're praying for Parnassah, have in mind that you want the Parnassah to come easily, you want it to come in a kosher (ritually permissible) way, and you want the money to go to good use. That means you're not just trying to have Parnassah just to be wealthy; you're trying to use it to serve Hashem. These are in the back of our mind.
Do we insert a line about our personal Parnassah in Barechenu, or do we not? The Gemara says we do, and yet the Rabbis say not to. So, what is the actual Halakha (Jewish law)? We can compare it to refuah (healing). If a person is in dire straits or in serious need, or maybe you might say, a big meeting, then they can insert a line in Barechenu saying, “Hashem, please give me Parnassah,” or, “Please make me successful today.” But on a general day-to-day basis, if they're doing okay, the better place to put your Tefillah (prayer) for Parnassah is in Shema Koleinu. Many Sefarim give you an additional Tefillah to add in Shema Koleinu; that's generally the best place to do so.
So, the Halakha is: typically, we do it in Shema Koleinu. If it's a serious need or a serious situation, we insert it into Barechenu, similar to the rules we have when it comes to healing. That's all. Have a great day. Talon.