So we started this organization called BackToSinai.com. Everything is sponsored. People are sponsoring everything. And we have a social media company where we post videos of different rabbis on Instagram, TikTok, YouTube, Facebook, and all these places. Whoever is part of the accounts, we ask them, “Do you want to learn Torah on the phone with a mentor?” Whoever says yes, we take their phone number, their name, and their email address, and then we send it to TorahMates, to Partners in Torah.
Since we started on social media two years ago, over a thousand people, Baruch Hashem (Blessed is God), just from Instagram alone, have applied from across the country and Europe, saying yes. And now, Baruch Hashem, they’re learning with TorahMates and Partners in Torah. Since the war started on October 7th, I got over 500 requests. What took me two years to get in from social media—after the war, everybody is looking for truth. Everybody is looking for meaning, for peshat (plain meaning), for a ta'am, for a reason, and what’s going on. The Jews are so hungry for ruchniyut (spirituality).